Danish Organisations & Private Citizens Raise $3.8 Million for Climate Action


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Described as the first of its kind, a fundraising telethon has taken place in Denmark, with both individuals and companies pledging more than €2.4 million (AUD $3.8 million) to fund a wide scale tree-planting initiative.


The telethon comes shortly after data published by the European Commission showed that 83 percent of the Danish population consider climate change as a “very serious” problem that needed addressing both from individuals and companies alike.


“One million trees is not a lot in global perspective, but the idea is to make people aware of what they can do,”


According to reports, “for every 20 Danish kroner donated, one tree is to be planted, and 20% of the total donations will be earmarked for forest conservation efforts in the Scandanavian country. The televised event took place at Gisselfeld Skove forest, east of Naestved, on the island of Zealand. Both individuals and firms contributed donations, according to local media.”

“The fundraising event, which included musical guests and was broadcast on Denmark’s public TV channel TV2, aimed at raising 20 million Danish kroner to plant 1 million trees. Falling just short of the organizer’s goal, enough money was raised to plant 914,233 trees.”

“It’s a positive way to inspire people, showing how to make a difference with a small act to tackle the climate crisis,” Kim Nielsen, founder of the Growing Trees Network Foundation said. “It’s the first time a charity show focussed on climate issues on TV, it’s very exciting,” Nielsen said.


“One million trees is not a lot in global perspective, but the idea is to make people aware of what they can do,” Nielsen concluded.


Reports have drawn parallels to Al Gore’s live benefit back in 2015, which consisted of a 24-hour streaming show in which musicians were slated to perform at the base of the Eiffel tower. “Five hours into the live benefit, Gore announced that out of solidarity with the French people in the face of the Bataclan and associated attacks, which had taken place during the climate concert, he was suspending the event.”


More and more companies are beginning to take environmental considerations into both their mission statements and day-to-day operations. One of the easiest and effective ways to implement this is with an environmental management system like ISO 14001, which is governed by an internationally-recognised set of standards, which we’ll help to put into practice in your organisation.

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